Chicago Bears Design Concept

For this project, I decided to reimagine the brand of the Chicago Bears. The Bears are one of the most historic franchises in NFL history. Founded in 1921, The Bears have won nine championships, including one Super Bowl in 1985, which is known as one of the greatest NFL teams of all-time. The city of Chicago loves their Bears and supports them no matter what. I wanted to create a fresh look to the Chicago Bears brand. I made sure that the Bears colors were seen in everything from graphics, to social media accounts, and to photo treatments. I wanted to make sure that everything was cohesive, clean and professional.